From 4 to 6 June 2027, Champagne will host a new cultural festival, centred on the Parc de Champagne in Reims.
The Comité Champagne has announced a new event from Épernay. Called “Champagne ! Rendez-vous”, it will run from Friday 4 to Sunday 6 June 2027 and takes celebration as its theme.
Main programme in Reims
On Saturday 5 June, the Parc de Champagne in Reims will be turned into a large open-air stage. Visitors will follow a sensory route combining music, artistic performances and participatory activities, designed to present the region's craft, its land and the part Champagne plays in celebrations. Organisers promise “POP ! Moments”, which are surprise acts and spontaneous interventions along the way. As night falls, the park will switch to an evening of live music that closes this first edition.
The event reaches beyond Reims. From Friday to Sunday, growers and Champagne houses across the appellation will open their doors with their own “Off” programmes of meetings and experiences.
The project is led by the two co-presidents of the Comité Champagne: David Chatillon, president of the Union des Maisons de Champagne, and Maxime Toubart, president of the Syndicat Général des Vignerons de la Champagne. They describe it as a collective initiative open to experts and newcomers alike, intended to bring the region's heritage into conversation with modern habits and younger generations.
Source: Comité Champagne
