Vranken Champagne
Vranken Champagne: A comprehensive presentation
Introduction and foundation
Vranken Champagne wurde 1979 von Paul-François Vranken in Épernay one of the most famous towns in the Champagne region of France. This region is known worldwide for its exquisite champagne production. Since its foundation, Vranken has become one of the most influential brands in the champagne industry. The most famous cuvée from Vranken is the "Demoiselle", named after the dragonflies (Demoiselle) of the Château des Castaignes estate.
The Vranken-Pommery monopole group
Vranken Champagne is part of the Vranken-Pommery Monopole family group, which has grown steadily since its foundation. Today, the group sells around 20 million bottles of champagne, 2 million bottles of port and 46 million bottles of wine worldwide every year. With branches throughout Europe and the United States, as well as representatives in Japan and Latin America, the group has established itself globally and offers a unique portfolio of champagne brands covering all market segments.
Historical development and important brands
Der erste entscheidende Schritt zum Erfolg des Unternehmens war die Kreation des Vranken Champagner im Jahr 1976. Im Jahr 1983 wurde die Marke Champagne Charles Lafitte in das Portfolio aufgenommen, gefolgt vom Erwerb des Château des Castaignes in der Champagne. Der Libellenteich des Anwesens inspirierte zur Kreation des Champagners „Demoiselle“ im Jahr 1985.
Another significant milestone was the acquisition of the international brand Heidsieck & Co Monopole in 1996, which was founded in Champagne in 1785. The Rozès port wine house has also been part of the group since 1999. The acquisition of the renowned champagne house Pommery in 2002 brought Vranken-Pommery Monopole to second place among the world's largest champagne producers. Today, the brand is represented in over 100 countries.
Growth and expansion
Vranken-Pommery Monopole continued to grow and took over Quinta de Monsul in Douro Superior, Portugal. This acquisition underlined the Group's commitment to quality, particularly in the area of red wines, which are mainly produced from the Touriga Nacional grape variety.
In 2004, Vranken-Pommery Monopole founded a "Vins Division" aimed at completing the champagne portfolio with unique and typical branded wines. The aim was to create an exceptional and distinctive product range that would appeal to a broad spectrum of wine and champagne lovers alike.
Merger and synergies
The merger of Vranken-Pommery Monopole and Domaines Listel in 2005 was a fruitful clash of quality characteristics. Domaines Listel, the leading producer of French rosé, gris and sand wines, sold an impressive 46 million bottles in 2006. Vranken-Pommery Monopole took over the worldwide marketing and distribution of Domaines Listel wines, further strengthening the group's position.
Technological innovation and quality
All the houses in the Vranken-Pommery Monopole Group, including Vranken Champagne, Pommery, Rozès and Listel, utilise highly developed, modern technologies to offer wines of the highest quality. Whether Prestige Cuvées, Vintages or Gris de Gris - they all fascinate wine lovers on all five continents.
Well-known champagne varieties and company headquarters
Vranken Champagne's best-known cuvée is undoubtedly the "Demoiselle", a champagne that epitomises elegance and finesse and is named after the lovely dragonflies of the Château des Castaignes. Vranken's current vineyards cover numerous prestigious sites in Champagne, which ensures the quality and diversity of its champagnes.
Der Hauptsitz von Vranken-Pommery Monopole befindet sich in Reims, einer weiteren bedeutenden Stadt in der Champagne-Region. Dieses historische Zentrum der Champagnerproduktion bietet eine perfekte Kulisse für die Verwaltung und Weiterentwicklung einer der angesehensten Champagnergruppen der Welt.
Further acquisitions and future developments of Vranken Champagne
Over the years, Vranken-Pommery Monopole has continuously expanded its market position through targeted acquisitions and innovative strategies. The Group strives to increase the sales of its brands worldwide while maintaining the quality and exclusivity of its products. This includes the continuous research and development of new types of wine and champagne to meet the changing tastes and demands of consumers.
Influence on the global wine and champagne market
Vranken-Pommery Monopole has made a significant impact on the global wine and champagne market through its strategic acquisitions and the creation of a diverse and high-quality portfolio. The group has managed to combine traditional values and modern techniques to produce exceptional wines and champagnes that are recognised worldwide.
Conclusion
Die Geschichte von Vranken-Pommery Monopole ist eine Geschichte des Erfolgs und der kontinuierlichen Weiterentwicklung. Von der bescheidenen Gründung in Épernay bis hin zu einer der weltweit führenden Champagnergruppen hat Vranken Champagner stets Qualität und Innovation in den Mittelpunkt seiner Unternehmensphilosophie gestellt. Mit einem beeindruckenden Portfolio an Marken und einer starken globalen Präsenz bleibt Vranken-Pommery Monopole ein Synonym für exzellenten Champagner und außergewöhnliche Weine.
By cultivating traditional craftsmanship and utilising state-of-the-art technology, Vranken-Pommery Monopole will continue to enrich the world of wine and champagne and set new standards for quality and excellence. The Group remains committed to exceeding the expectations of its customers worldwide and further consolidating its position as one of the leading champagne producers.
VRANKEN POMMERY
MONOPOLE 5 place du Général Gouraud BP 1049
51689 REIMS
Tel. : +33(0)3.26.61.62.56
https://www.champagnepommery.com/